Design: Amelia Borinshteyn
Location: United States
Project Type: Student Project
School: Academy Of Art University
Tutor: Thomas McNulty
Packaging Contents: Wine
Hess Winery situates itself atop Mount Veeder in Napa County. Not only is it a winery known for its exquisite taste and mountain side growing, but for its remarkable art collection started by their founder, Donald Hess. When charged to redesign wine packaging, I chose Hess’s bottles to further their elegance along side their unique art gallery. I adopted the two ideas of mountain side growing and modern art to create a refined set of bottles for a high and moderately priced Cabernet Sauvignon.
For the highest end Cabernet Sauvignon I wanted to create an experience into opening the wine. I fashioned a paper wrap adorning Robille Federick’s “Grey Is The Color Of Hope” that would be pealed or torn to present the chic black bottle underneath.
The moderately priced Cabernet Sauvignon has a more reserved label that showcases Robille Federick’s “Fields Of Lights VIII” in the silhouette of a mountain side.
I incorporated notable art pieces that Hess keeps in their art gallery and created a system that could be further expanded to include other art on their wine varieties. I integrated a paper wrap to the exterior of the highest end bottle to create an experience when opening.