Ice Ice Baby – Popsicle

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Design: Paurali Patil
Co-owner: Nidhi Shah
Location: India
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Utkarsha Malkar
Packaging Contents: Ice Popsicles
Packaging Substrate / Materials: Bagasse, Cellophane Sheets
Printing Process: Flexography

To rescue yourself on a hot summer day with a refreshing ice popsicle made out of fresh juicy fruits, all natural to cater to your taste buds. Introducing ‘Ice Ice Baby’, a fruity range of popsicles from Kwality Walls.

Challenge
Due to the melting and dripping down of the ice cream or popsicle, it is often noted that many individuals get their hands messy.

Solution
We have created an innovative packaging to address this issue, in which the lower half of the box can be used as a tray to prevent your hands from becoming messy, allowing you to have a hassle-free cooling experience.The bottom part of the box is made of Bagasse, a sugarcane by-product that is completely compostable , while the upper cover is made up of biodegradable cellophane sheets that make the overall packaging sustainable.

‘Ice Ice Baby’ consists of four new refreshing flavours and is a great choice for millennials who are moving towards a healthier and sustainable lifestyle. Through our packaging, we have tried to bring out our popsicle’s freshness and vibrant flavours that will leave you wanting more. We developed a vibrant and exciting visual identity that resonates with our concept by using attractive colour transitions and quirky lines.

What’s Unique?
“Ice Ice Baby” attempts to create a fresh segment in the genre of Indian ice cream. An transformative packaging solution of its kind for an individual that elevates their experience and at the same time solves a purpose. The design of the packaging is as such that it evokes feelings of joy and instantly uplifts your mood, holding your cravings in check and your wellbeing on track.