Design: Yolanda Sabuz Vidal
Project Type: Student Project
Tutor: Eva Minguella
Packaging Contents: Peppers for frying
Packaging Substrate / Materials: Cardboard and food web
Printing Process: Digital printing
Redesign of the packaging for Pementos do Couto that will express its origen, tradition and quality from its owner, Cooperativa O Val, en Narón, Galicia, as a representation of its own values.
Pementos do Couto are famous for being “the ones that are not spicy”. They are similar to pimientos del Padron, very famous sometimes spicy peppers in All thanks to the investigation of an illustrious gentleman in the monastery of Couto a long time ago, according to legend.
With this new pacakging design, we want show tradition, quality and pride in things well done, Cooperativa’s motto. We used carboard with a print of an old kind of illustration like you would find in old books to achive that three values.
We think this new approach would make the people connect with the roots of the product, making a call to the feeling of home