Re-Imagining Bira

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Design: Soumya Poddar
Location: India
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Ms. Isha Patel
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

Bira is a popular Indian beer brand, started in Delhi by B9 Beverages Pvt. Ltd. It was introduced in 2015. Bira became India’s favourite beer brand in just two years. Bira 91 became an instant hit among the urban Indian crowd with it’s quirky and contemporary packaging.

The Nordic graphic style is very minimal and neutral. Also they have a definite style of using patterns and elements in their graphic style. So, to rebrand the Bira packaging I have used elements according to the flavours of the beer. The idea is to rebrand Bira’s packaging according to the Nordic style and culture of graphics where Bira is not available.