Anutomy

Designer: Alexander Kislov
3D Rendering: Pavel Gubin
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Nuts
Packaging Substrate / Materials: 100% recycled paper
Printing Process: Digital printing

I’ve loved walnuts since childhood. Once, in anatomy class, a teacher showed us a model of a human brain. It was then that I noticed for the first time that the walnut, in all its appearance, very much resembles the human brain.

Working on this project, I remembered my childhood observation and that lesson. Having studied the shapes of some other nuts, I found that each of them also resembles a certain human organ. Therefore, I decided to develop a packaging design for nuts, visually revealing their benefits for the human body and its individual organs.

The concept of this package is based on a visual metaphor based on the external similarity, as well as the location, of human internal organs and the nuts that resemble them. While the graphics and some elements of typography refer to the drawings that the teacher makes on the blackboard during anatomy lessons.

As for the naming, it appeared as a result of the crossing of two words: Anatomy and nut. This is how the Anutomy brand was born. I did the same with the names of nuts, combining their real names with the organs they resemble.

What’s Unique?
The shape of the packaging has also been chosen for a specific purpose. This is not a doypack or a bag that can be accidentally torn, spilling all its contents. It’s a box that conveniently lies in one’s hand or stands nearby on the table, from which one can easily take “benefits” for one’s body.

It’s also important to note that this is an eco-friendly packaging made from 100% recycled paper.