Deinhard Wine – Relaunch

Design: Hermann Richard
Location: Germany
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset, Foil stamping

Deinhard is one of the oldest sparkling wine brands in Germany. In order to bring this brand back to life, a wine range is launched in advance, in a new design and youthful appeal. 3 different varieties make the beginning. In a few months later, the sparkling wine follows.

What’s Unique?
Modern timeless design, reduced to the Deinhard logo, which has also been redesigned, combined with a glass seal of the historic glass seal, which is also reproduced.