KOMO Squeeze Cheese Tubes

Derrick Lin


Agency: McCANN Kyiv
Creative Director: Eugene Kaminskiy
Creative Group Head: Elena Gnucheva
Copywriter: Olga Levytska
Art Director: Anna Lubchenko
Designer: Vladimir Khrapenko
Designer: Daria Voronina
Designer: Denys Lubenets
Photographer: Zhanna Nikonova
Location: Ukraine
Project Type: Produced
Client: КОМО
Product Launch Location: Ukraine
Packaging Contents: Processed Cheese
Packaging Substrate / Materials: Plastic
Printing Process: Rotogravure

KOMO, a Ukrainian cheese brand, has launched a new processed cheese in a format that is brand new for the local market, meaning, easy-to-go tubes.

For our part, we in McCann Kyiv believe that interesting formats deserve interesting design.

Therefore, the Squeeze Cheese tube starts talking to you right as you take it from the shelf, flirting, teasing, and pushing you to squeeze it. “Make me squeeze, make yourself cheese!”, “Honey, I’m cheese!”, “C’mon, bacon!”, “So-o-o creamy-mi-mi-mi”, “Shallot, you’re so hot”… It is definitely the most talkative and friendly design you can ever encounter on the dairy shelf in Ukrainian stores!