C’EST CHIC

Design: Ezi Brand Design
Location: Canada
Project Type: Produced
Client: Station 22
Photographer: Studio Pub Photo
Product Launch Location: Canada
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

The goal for this brand was to create a classic and upscale image for an affordable wine to be sold in grocery stores. With clean lines and a chic design, the Prestige Cuvée is meant to stand out on shelves and attract wine lovers who want quality at a reasonable price. Elegant, sophisticated without being pretentious, the label reveals charm and originality while putting the emphasis on the name itself. The golden crest that adorns the upper part of the label fulfills the specific role of supporting the brand itself.

Choosing to keep the products informations to a strict minimum, allows the brand essence to dominate the whole look. For a wine at such a good price, the printing costs had to be reasonable as well. The creation and production team therefore used ingenuity and imagination by using a tactile varnish and hotstamping as well as fine gray lines to simulate the embossing effet.

The product, available in white and red. Comes in a 1 liter bottle or 4 liter Bag-in-Box. Ever since the launch, it has had a tremendous success throughout the province of Quebec, Canada.