Design: Kim Antonissen & Shoko Matsuki
Location: Netherlands
Project Type: Produced
Client: Heyl zu Herrnsheim Weinkeller
Product Launch Location: Germany
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

Heyl zu Herrnsheim Weinkeller GmbH has a new Pinot Gris: Mathilde. The wine is dedicated to Mathilde Princess von Ysenburg-Büdingen, daughter-in-law of the first Baron von Heyl zu Herrnsheim. The label is a real “eye-catcher” and, compared to other wines of this genus, very contemporary. It can be assumed that younger buyers, in particular, were also addressed by the label and encouraged to buy.