Design: Rafaella Mota
Project Type: Concept
Packaging Contents: Organic Juice
Packaging Substrate / Materials: Stand-up Pouch
Yummy is brand of organic juices developed for children from 7 to 13 years old who are either already used to having a healthy diet or who need this food introduction in a practical and fun way.
It was created by a mother of 3 children who was having trouble to finding healthy juices, without preservatives and that was specific for children. She had the idea of launching a product rich in nutrients, but still very tasty, healthy and fun, that is, ideal juice to take to school, to take at break and practical to take on a walk in the park, for example.
The packaging design should be fun with the colors matching the flavors of each juice. In the rounded objects, shapes and types, we can see joy, nature and action.