Biscottificio Cianciullo

Posted on

Derrick Lin


Design: Clara Pernici
Location: Italy
Project Type: Packaging proposal
Client: Biscottificio Cianciullo
Packaging Contents: Biscuits
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The Biscottificio Cianciullo was founded in 1967 in the small village of Jelsi, in Molise, and from a strictly artisan workshop it moves to an increasingly wider market; and today, thanks to the history of the brand and the attention to Italian and Molise ingredients, Cianciullo boasts the marketing of its products in the USA, Canada, France and England, as well as Italy.

The brief required the restyling of the entire brand identity and the realization of the packaging for the entire production.

The production differs for the seasonality of the products in two categories: Basic and Premium, Basic are produced throughout the year while Premium are reserved for recurrences, including Christmas and Easter. At the base of both productions is the constant search for excellent ingredients from the Italian territory.

The new packaging has been developed by highlighting the ingredients of the highest quality, and not only the taste, so as to tell the product through the ingredients, making their value recognizable and visible, and the deep bond with the territory and its traditions, fundamental values of the company.

Color palettes have been created to represent and differentiate the various flavors, which have allowed to accompany and bring out the ingredients on each individual package, using fuller and more defined tones for winter products and pastel shades for spring or summer products.

The ingredients have been arranged in such a way as to frame the product, just as in a work table, which will allow you to remember and recall the artisan process; on each packaging, next to the representation of the product, we will find an ear of wheat, the thread of the whole project. The typography is clean and extremely in line with the brand, using the combination of the two fonts, just like in the logo. The packaging of the products will present a persuasive text.