Creative Director: Daniela Herdoiza
Art Director: Carolina Yajamin
Photographer: Tamia Vivero
Project Type: Produced
Product Launch Location: Global
Packaging Contents: CBD Capsules
Packaging Substrate / Materials: Recycled Cardboard
Printing Process: Digital Printing
Using perfect and scientific dosis in it’s natural CBD capsules, Dalma is a premium health care brand that helps each person find holistic solutions to their everyday health problems such as lack of sleep, anxiety, stress, lack of energy, etc.
The client, a young creative entrepreneur contacted us in order to create the brand’s complete identity, starting with their creative strategy, naming, design, photography and packaging. Immediately after the first meeting we were extremely impressed by her input on holistic health. “Problems such as insomnia, anxiety and stress shouldn’t be cured superficially with over the counter drugs. The true key to obtaining wellness is to find balance by curing problems from the start. From the inside. With natural and personalized solutions”
With this in mind, we created the name Dalma which in spanish means “Del Alma” “From the Soul”. Representing the brand’s philosophy of curing problems from the start, from our very existence in order to achieve true balance.
For the design we were inspired by the spectrum of emotions people feel everyday as well as the organic and geometric elements found in nature. This in order to transmit a feeling of wellness, boldness and simplicity through bright and dynamic gradients personalized for each of the different formulas.
Our favorite part of this project? Researching and learning about all the incredible healing powers of CBD and portraying all of these insights in a friendly and colorful packaging that enables the users to improve their health experience in a personalized way.
We created a different set of iconographies and gradient for each cbd formula in order to make it easier for the consumer to identify the product based on the solution: anxiety, sleep, calm, energy. Each gradient was hand made created using the program procreate.