Design: 78 Design
Project Type: Produced
Product Launch Location: India
Packaging Contents: Food
Chicken, lamb, seafood – Fresh Cuts Co. has got it all. And to portray this wide range of offerings, the design language of the brand leverages the simplicity of negative space to showcase a lamb, a chicken (within the negative space) and a prawn (a representation of seafood).
Another creative element is brought into the design in the typeface by slicing it midway to denote the different kinds of fresh tender cuts that the brand offers to its customers. The color and texture in the brand identity is that of the meat, and the tagline is a pun on the word meat, reading ‘Nice To Meat You’.