Hum Tum Dairy Milk

Posted on

Derrick Lin


Design: Vidisha Tripathi & Nikunj Bafna
Location: India
Project Type: Student Project
School: ISDI Mumbai
Tutor: Utkarsha
Packaging Contents: Chocolate
Packaging Substrate / Materials: Recyclable Paper
Printing Process: Digital Printing

Innovative & sustainable packaging for Dairy Milk Silk. The packaging focuses on creating a longer interaction with the product. “Hum Tum” in Hindi means “You and Me” and it wants to cater to all kinds of love that people come across in their lives – from self-love to love for a significant other. The idea was inspired by the concept of “sharing” and “creating memories” and therefore the chocolate packaging breaks into two and the inner paper can be made into an origami heart. A change-up is also a way for a brand to garner some attention, which can inspire, refresh and keepsake with substantive change. A good design should serve a specific purpose and be an opportunity maximized.

What’s Unique?
The packaging breaks into two and therefore is very unique. The inside paper can be turned into an origami – which will increase the interaction with the packaging.