Design: Saloni Rawat
Project Type: Student Project
School: Unitedworld Institute of Design
Tutor: Pritam Saha
Packaging Contents: Clothes
Packaging Substrate / Materials: Hard paper, offset paper
Printing Process: UV printing, Offset printing
Katha Kaari is a hypothetical sustainable apparel brand featuring contemporary clothing with the essence of Indian artworks. Created by the people who are keen on clothing, we are more than just exquisite apparel. This Project is focused on the packaging, visual identity of the brand.
Katha Kaari means Katha (old stories) and Kaari (Indian artisans). The motive is to reveal the untold stories of our most authentic culture to acknowledge the faceless Indian artisans.
The extraordinary factor about Katha Kaari is that it uses eco-friendly packaging, along with tags, business cards, and boxes made up of hard paper and offset paper. This makes Katha Kaari a sustainable brand.