MOOD Ground Coffee

Design: Ritika Parwani
Location: United Arab Emirates
Project Type: Student Project
School: American University in the Emirates
Tutor: Arafat Al-Naim
Packaging Contents: Coffee
Packaging Substrate / Materials: Sustainable Reusable Plastic

Your Mood will determine your Roast Type!

Mood Coffee: The package design utilizes the concept of 9 different coffee roast types from lightest to strongest. The letter O in the brand name represents a switch on-off button. Your mood will determine the roast type you select and how it will wake you up, fill with liveliness, and switch on your mood after having that one cup of rejuvenating coffee!