Nestle’s – My Cuppa Tea

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Design: Anantika Sethi
Location: India
Project Type: Student Project
School: ISDI- School Of Design & Communication
Tutor: Prof. Utkarsha Malkar
Packaging Contents: Desi Masala, Tea, Beverage
Packaging Substrate / Materials: PLA (Polylactic Acid), Cardboard, Paper
Printing Process: Digital Printing, Flexography

Inspired by the traditional Indian tea drinking cup, ‘Kulhad’ (A traditional handle-less clay cup from India and Pakistan that is typically unpainted and unglazed, and meant to be disposable.)“My Cuppa Tea” is a biodegradable premix tea sachet that turns into a cup on pouring hot water. The inner coating of the sachet is a biopolymer PLA that leaves no harmful residue in the environment. Unlike other paper cups, this Sachet is made from plant-based materials such as corn starch or sugar cane. PLA breaks down naturally when it’s exposed to the environment, and it doesn’t leave any toxic residues.

An easy-to-carry box of 10 tea sachets “My Cuppa Tea” is a proposed solution to consume tea on the go. A simple sachet on tearing the top perforation and opening it up turns into a cup with the desi masala tea mix present inside it. What can be more convenient than being able to fulfill your desi tea cravings any time and anywhere.

As a junior year study project at college, my aim was to rethink the cycle of the consumption of tea in Indian society. When one is constantly on the go, we Indians who love our ‘Desi Masala’ Tea, end up using a lot of plastic cups and tea bags. Keeping in mind the environmental effects of the same and to ease the process of consuming tea, I decided to work on this sachet while paying special emphasis on the material and the experience while consuming the product. The sachet can be easily carried wherever you go especially in places where one cannot possibly carry their own mugs and tea bags.

A hypothetical project for the brand extension of Nestle is a proposed solution for the tea lovers of today.