Agency: Branzone Creative Design Agency
Branding & Packaging Design: Suman M
Project Type: Concept
Packaging Contents: Food & Beverage Tea
Packaging Substrate / Materials: Plastic Flow Pack
The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive marketplace. We designed the pack completely to reflect nature’s essence. We made the brand unique for urbio, by mixing nature leaf and green color, which can be an eye-catching and recognizable package from its customers at the first glance. It is a deeply satisfying, culturally connecting experience.
The first step towards the creation was to choose a color palette that was consistent with the brand’s freshness and give an energetic look. Then we chose a natural tea leaf for representing the natural product. Finally, we started to choose the font that gives the modern yet classic look.