Derrick Lin


Design: Muskan Nahata
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakre
Packaging Contents: Vegan Breakfast
Packaging Substrate / Materials: High density polyethylene, Card Paper

India is a diverse country with people having completely different taste buds and cuisine from one another. India also has seen a rise in the number of people who embrace veganism. The choice of such a way of life is highly influenced by the internet, especially social media. The young generation is smitten by the idea of veganism and is also aware of both the favorable and unfavorable reasons to follow veganism.

‘Bite Bowl’ is a food brand that provides breakfast bowls specially made for Indian students and office workers. The breakfast bowls are healthy and nutritious vegan options for daily intake, are easy to make and do not take time to prepare.

Preparing breakfast on a daily basis can be tedious and time-consuming, especially for office-going people. To take care of your meal, this product is fashioned to make tasty, healthy breakfast bowls in no time. It is a great start for people with no cooking skills to start. And a break from food preparation for people who cook on a regular basis.

What’s Unique?
As Indians, we thrive to reuse containers as long as it is possible. Keeping this in mind, the bowls are designed in a way that makes it possible to reuse leaving a brand impact long after the product ceased to exist. As a perfectly usable container, it can be used to make and eat breakfast in the same bowl. The idea was to make the packaging useful.

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