Agency: Work and Company
Design Director: Gene Portnoy
DesignLocation: United States
Project Type: Concept
Packaging Contents: Ginger Ale

Bonita a hard ginger ale concept. With global consumer trends strongly focused towards more premium, natural, alcohol alternatives that offer nostalgic appeal, it was the ideal opportunity to design a brand that makes it more relevant to the younger 21+ consumers of today. The design uses type, pattern and texture to take you to that place even if its for a little while. A place where you can put your feet up and enjoy a delicious cocktail in paradise. The idea was to create a graphic language that you can taste before it even touches your lips. Authentically smokey, spicy, gingery, and refreshing flavorful.