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Derrick Lin


Design: Aashna Parekh
Location: India
Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Screen Printing

Concept Note:
A series of 4 chocolate packs themed Mumbai City. Each pack represents a famous tourist attraction of the city like Haji Ali, Gateway of India, Chatrapati Shivaji Terminus and Nehru Centre. The patterns made on the architecture was the main influence behind the patterns on the main pack.

Concept behind the colour palette:
Each colour represents the city. The colour red symbolises excitement which represents how awake the city is even at 3am. The colour blue symbolises intelligence and depth which represents the art and culture of Mumbai. The colour yellow symbolises joy and happiness which represents the night life of the city and the colour green symbolises traffic, one of the colours of the traffic signal which also means positivity.

What’s Unique?
The patterns used on the packs that represent a tourist attraction of Mumbai.