Ensueño Max

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Derrick Lin


Agency: Troubadour
Creative Director: Jorge Mercado
Chief Exectutive: Carlos Gallardo
Creative Senior: Gabriela Chairez
Print Production Manager: Daniel Luna
Production Designer: Mayela Gonzalez
CGI Designer: Jaime Gonzalez
Location: Mexico
Project Type: Produced
Client: AlEn Group
Product Launch Location: Mexico
Packaging Contents: Fabric Softener
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Ensueño is the first plant-based and animal-free ingredient fabric softener in Mexico. In addition, joining the global effort to care our world, Ensueño’s bottles are made with 100% recycled plastic, by developing ecological products and introducing them to mass consumer market, these ideals are part of the essence of the brand.

For this project we seek to convey the idea of softness, fragrance and nature, always taking care to maintain a commercial look that does not distance the brand from the mass of consumers. We achieved all this through a very meticulous retouching and photocomposition work, with this we highlight the values of Ensueño. In the neck of the bottle we place a palm leaf that refers to the natural origin of the product and the main ingredient of the fabric softener.

The blue color represents our planet earth, is also an element that we seek to turn into a key graphic resource in the brand visual environment, for this we design a system that maintains a background with a blue gradient that makes it easier for the costumer to associate this element as part of Ensueño’s brand. and at the same time it refers to our atmosphere. (yo lo quitaría, ya lo estas mencionando al inicio)

All this things gives Ensueño Max a unique and original personality within the category, giving it the place it deserves as one of the best-selling fabric softeners in Mexico, and conveying the message that we are a brand that cares about the future & committed with our environment.

What’s Unique?
Ensueño is the only Mexican brand of fabric softener made 100% with ingredients of vegetable origin, also its bottles are made of 100% recycled plastic.