Design: Nastassia Atroshchanka
Project Type: Student Project
School: Frederick University
Tutor: Nicolas Lambouris
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography
Hath & Co Tea is an organic herbal tea company based in Cyprus. Sourcing the finest herbs and plant leaves from local producers it creates some of the best herbal tea on the market. Inspired by ancient Cypriot traditions and knowledge that was passed on from generation to generation, it produces an array of herbal teas nurturing both the body and soul.
The project objective was to present Hath & Co as a local authentic yet modern tea producer. On the basis of research on local history and culture, the decision was made to express Cypriot tradition through Cypriot syllabary – a prehistoric script, the only one delivering an original Cypriot dialect. Finally, typographic collages have been created for each tea. They feature the taste name written in syllabary, the name in custom type resembling stone inscriptions and numerous individual benefits of that particular taste.