Litea

Design: 2D STUDIO
Location: Bulgaria
Project Type: Produced
Client: Litea Foods
Product Launch Location: United Kingdom
Packaging Contents: Preserved Goods, Compotes, Foods and Drinks
Packaging Substrate / Materials: Glass Jars
Printing Process: Offset printing

As a store brand, Litea offers simple fast-moving foods but it is also intended to match and exceed the quality of its high-profile competitors. We decided to move the brand closer to the more premium sector while avoiding visually overcomplicating the design.

We optimized the logo that we inherited and established a dedicated spot for the product’s main advantages. We chose to declutter the label and to use the size of the elements as our primary way of communicating the brand intentions.

Maximizing the scale of a few but important design elements conveys boldness and confidence in the quality of the product that is offered. The larger photos are more engaging and the title – more clear than ever.