Design: WIN Creating Images
Project Type: Concept
Packaging Contents: Marshmallow Snacks
Puffy Mallow comes in a colorful and playful design that embodies the taste of these deliciously soft, super intense and full bodied puffed marshmallows. Each sort has its own world of pleasure, mirroring its flavor. Flying illustrations and pastel background colors exude lightness and good vibes.
This product is part of a series of various conceptual projects by packaging design agency WIN Creating Images, based in Berlin, Cologne, Aachen and Zug/Switzerland.
With this concept, we wanted to showcase that humorous presentations and playful composings strengthen the character of a new product that is meant to bring joy in an instant.