Secret Alchemist

Agency: Yellow
Creative Director: Shrey Doshi
Visualiser and Designer: Aditi Bogarram
Location: India
Project Type: Produced
Client: Secret Alchemist
Product Launch Location: India
Packaging Contents: Essential Oils Bottle, Outer Box
Packaging Substrate / Materials: Glass Bottle, Paper Monocartons
Printing Process: Screen Printing

Secret Alchemist as a brand, is a simple, soothing, and homespun manifestation of our ancient heritage of aromatherapy. The brand’s logo as well as its abbreviation is a clear demonstration of its lucid simplicity and modernity. The brand’s visual language has been imagined to make a viewer feel the opposite of ‘chaos’. While spinning the brand’s story, we used warm, vintage colors to infuse a sense of grace and affinity with its audience. The fonts, similarly, are elegant, clean, and minimalist making the experience of browsing through the brand nothing but equanimous. The outer packaging has been defined with easy yet appealing botanical illustrations and a clear description of the ingredients of the products. The simplistic yet distinguishable packaging and logo design depict the brand’s aura.