Treato

Design: Mirette Gamal
Location: Egypt
Project Type: Concept
Packaging Contents: Haircare products
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

It is about a medical company called “Infinity Pharm” which is one of the three largest companies in Egypt and extends through Africa to invest in emerging markets. It specializes in the manufacture of Dermo-cosmetic products. Among its products is “Treato” range, which includes shampoo and cream for intensive hair care to give it a healthy look.

The graphic trend of Narrative illustration was applied by using a photographic clip from a statue of one of the legendary characters, The “Little Mermaid”, depicting a side shot of her head and hair falling out spontaneously behind her; hence the idea of designing the package to reinforce the creative principle ” a power that cares you ” to refer the strength and effectiveness of these products in the intensive care of hair and scalp with distinct natural components.

What’s Unique?
The distribution of visual elements is based on Crystallographic balance and the artistic manipulation of combining a crop of a flat photo with the sensation of the 3D layered effect represented by the repetition of densely wavy patterns in the background created a composite visual image that added the impression of subtle motion in the design.

The choice of Monochromatic colors contributed to the design such as earthy palettes ( gray, brown, etc) and the waves that achieve the 3D modeling style to give depth and artistic effect when you see the design as a whole.