CALCE – Metodo Classico Brut

Design: Usopposto
Location: Italy
Project Type: Produced
Client: San Marzano Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, Embossing, Debossing

Whitewash a bottle? Done! With Calce, the colour white encompasses all of Apulia’s simplicity and sophisticated elegance.

A double overlapping paper, like the layers of paint on the walls of the South Italy’s houses. Embossing and debossing interventions that create a tactile experience. The use of gold foil to create light points that contrast with a matte paint and the brown color used for the name Calce.