Fresta

Design: Jesse Dallas Greene
Location: Russia
Project Type: Concept
Packaging Contents: Fast Food
Packaging Substrate / Materials: Bioplastic, Paper, Cardboard
Printing Process: Flexography

Fresta is a concept of a brand of fast food restaurant offering high-quality food at affordable prices.

The packages are made of biodegradable materials such as cardboard, paper and bioplastics. Thus, the brand strives to support the environment and ecology.

The logo, an open palm, is a symbol of honest intentions and an open soul. In ancient times, this was considered a gesture of honesty and sincerity. Pink color symbolizes the beginning, transformation, novelty, friendliness, and freshness. In addition, the bright pink color can reduce stress, which is important when choosing the color palette of the product packaging.

Bright colors, modern and simple packaging design will attract the attention of consumers and make a visually memorable brand.