Design: André Doro
Project Type: Produced
Client: Mitiko Palmitaria
Product Launch Location: Brazil
Packaging Contents: Heart of Palms
Packaging Substrate / Materials: Glass Jar
Printing Process: Offset Printing
A Japanese descendant, MITIKO values family farming in its ecological farm with 50,000 palm hearts grown without pesticides. With its smooth flavor and smooth texture, the pupunha palm in natura has conquered its space in gastronomy, and is the main ingredient of the tasty dishes of MITIKO PALMITARIA. In addition to providing a heart of palm gastronomic experience, the company also offers products and dishes for those seeking a healthier diet or who have dietary restrictions.
For packaging, we totally discarded the typical clichés of the segment (gourmet, premium, golden) and developed exclusive icons for each characteristic cut of the heart of palm (heart, tolete, slice, chopped, spaghetti and lasagna). Aiming as a final result modern and friendly packaging.