Dilijan Beer / Rebranding 2021

Agency: TV LAB AGENCY
Creative Director: Arthur Zakaryan
Location: Armenia
Project Type: Produced
Client: Dilijan Beer
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, plastic
Printing Process: Flexography, Foil stamping, offset printing

Dilijan brewery was founded in 2017, in Dilijan city which is situated in Tavush region. The factory is surrounded by forests and mountains.

Shortly it becomes one of the best beer producing company in the region. During these years the company created different types of beer. For beer lovers was created a selection of beers which have numbers on the labels. This year Dilijan brewery decided to do a rebranding of the company.

The team of TV LAB AGENCY do their best to redisgn the labels of old pachaging. While making the plan and strategy of the rebranding, our team leader creates a special logo for the company which indicated the traditions and producing quality of the brewery. During this rebranding all the labels of the old design were redesigned.

The last and the main important step of this hard work was the brand and label creation of the new beer., which is called DILIJAN LAGER BEER.