Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Design Director: Antonio Rivera
Designer: Joni Stringfield
Location: United States
Project Type: Produced
Client: William Heritage Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Foil, Aluminum
William Heritage Winery came to CF Napa to create the packaging for two new wines – Jersey Cab and Jersey Rosé. These new wines were designated to have a higher price point than their existing counterparts – Jersey Red and Jersey Blush. The packaging needed to reflect this sophistication while retaining the easy-going spirit of the Jersey Wine brand.
CF Napa created more edgy, modern labels using bold, block type and pops of color. For the Jersey Cab, a minimalist black and white color palette contrasted red accents – reflecting the beautiful burgundy of the Cabernet Sauvignon. For the Jersey Rosé, the burst of pink hinted to the hue of the wine while the stark white and blue contrasted the rosy tones. The subtle usage of gold foil reinforced the more premium positioning.