JUNU – Natural Fruit Juice

Design: Khac Duc
Location: Vietnam
Project Type: Concept
Packaging Contents: Fruit Juice
Packaging Substrate / Materials: Plastic
Printing Process: Offset printing

JUNU is a shop that produces and sells natural fruit juices in Hanoi – Vietnam. With a fun, friendly and energetic style, JUNU offers customers pure fruit juice products along with great experiences when using products from the store.

JUNU wishes to bring customers healthy natural fruit juice products to improve everyone’s life. Understanding the core values of my brand, I created a logo that is somewhat playful and lovely but also created strength by giving logo bold strokes. The letter “J” was first created to represent the field of the brand, the letters “N” and “U” are connected together to show the connection of the two words “Natural” and “User” to expressing the brand’s desire that natural products will be present in people’s daily lives.

The fruit juice bottles with emotions will help customers feel like interacting with the water bottles. JUNU’s packaging is inspired by everyday human emotions to highlight the brand’s personality, using cute patterns to describe emotionsaccompanied by minimalist colors that help users have better access to JUNU’s fruit juice products. There’s nothing better than interacting with what we use, right? 😀