The Neat Trick

New Delhi, Delhi, India

Design: The Neat Trick
Location: India
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Tin Can, Cardboard, Paper, Plastic Flex
Printing Process: Digital Printing

Showcasing the craftsmanship behind any product heavily depends on the color palette used. For Shera, we wanted to keep the urbane English colors intact to give it a regale touch combined with the raw theme of the brand. The pastel tones embedded on the beer bottles with the typography inspired from the straightforward texts on Indian trucks provide a perfect balance of local and international.

What’s Unique?
The Color pallet used for this brand is quite unique. The Big Old style font text used gives the entire packaging a royal and classic touch.