We have created the packaging system for Haldiram’s Flets chocolate bars by seamlessly blending pastel colors and bold, condensed typography. Incorporating playful visual elements representing different flavors, creates an immediate and memorable connection, enhancing the instant recall of the product.
Curator’s Insight: The packaging system for Haldiram’s Flets chocolate bars is a refreshing and modern take on the traditional Indian sweets brand. The use of pastel colors and bold, condensed typography creates a contrast that is eye-catching and appealing. The visual elements representing different flavors are clever and fun, adding a touch of personality and whimsy to the product. The design also communicates the quality and variety of the chocolate bars, making them stand out from the crowd. The packaging system is a successful example of how to blend tradition and innovation in a harmonious and attractive way.