Design: Melody Fulone
Location: United States
Project Type: Concept
Packaging Contents: Juice
Packaging Substrate / Materials: Aluminum Can
Printing Process: Digital Print Wrap

Beverage product concept: a series of citrus-based juices for summer, a personal design project for my portfolio as I familiarize myself with package design.

I was inspired to create this package label design by the hot days of summer and a desire for a refreshing citrus-based drink. The first iteration of package design for this idea consisted of a single hand-drawn citrus slice, before creating a pattern of citrus slices to emulate freshness across the label. A minimal approach was taken to keep the focus on the typography, color, and illustration. Each label is then given a textured overlay to bring a retro feel to the package design without going crazy.

What’s Unique?
The hand-drawn citrus slices are detailed and organic, bringing a thoughtful approach to this label design. The minimal approach helps the can labels stand out from others on the shelf as well.