Nord Chocolate

Design: Sergej Mačar
Location: Bosnia and Herzegovina
Project Type: Student Project
School: Academy of Fine Arts Sarajevo
Tutor: doc. mr. Amer Mržljak
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, card

NORD is a luxurious chocolate brand coming from Norway. Visually, it is inspired by both present-day Scandinavia and its past, while fusing olden Viking elements with crisp and clean Scandinavian design. When unfolded, the packaging contains a map of the modern-day Scandinavia. There are three main versions of the chocolate (milk chocolate, white and dark). The goal of the packaging design was to communicate different flavors in a non-traditional way, by presenting the chocolates in different shades of blue and white.