Design: Giulia Bocchese
Project Type: Concept
Packaging Contents: Pet Snacks
Packaging Substrate / Materials: Biodegradable Plastic
Printing Process: Digital Printing
Petix ia a brand that produces vegan snacks for cats and dogs. The recepies, include super foods, and the packaging made with biodegradable plastic, cause low impact in the enviroment, but a huge impact on owners and their pets life.
The brand wants to show that the pets food can be healthy and vegan but still be fun and easy, looking to target not only vegan and enviromentalists but also pet owners looking for new habits and small actions to help the planet.
For the packaging, I created a set of illustrations of cats and dogs reaching for the cookies, reassure the idea of a healthy and flavorfull cookie.