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Agency: Cue
Creative Director: Alan Colvin
Designer: Matt Erickson
Location: United States
Project Type: Produced
Client: Revel Stoke Whisky
Product Launch Location: Americas
Packaging Contents: Spirits, Whisky
Packaging Substrate / Materials: Glass Bottle, Paper Label, Aluminum Closure
Printing Process: Digital Printing

Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.

The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.

Characterized by being brash, emotive, extroverted, the brand is about living in the moment. Each flavor is identified by a personality- driven name and emblazoned with an outrageous illustration representing the flavor’s personality. Name, image and language combine to deliver a bold expression, building layers of discovery into the experience. The result is a mix of flavor, attitude and social currency made to be shared.

What’s Unique?
Each flavor expression has its own outrageous name and personality. Each package also contains a “disclaimer” that adds to the humor and brashness of the whole experience.