Scoop Yogurt

Design: Samm Tosin
Location: Nigeria
Project Type: Concept
Packaging Contents: Frozen Yogurt
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

THE CHALLENGE
A dairy producer which gained huge success and notable sales increase in the market after rebranding 1 year ago, approached wanted creating a packaging for a new product – scoop frozen yogurt. I was challenged to create a packaging that would maintain the brand identity of a strongly positioned company, maintaining the strong association of already acknowledged benefits of the brand – freshness, quality, and taste through simplicity and whiteness. So basically I was challenged to associate the main character of the brand – cow with the different fruit flavors and illustrate them in one shape.

THE SOLUTION
I solved these major problems of packaging by creating a by illustrating the cow…

So whenever the consumer sees the yogurt in a supermarket refrigerator from a distance, he sees a mouth-watering yogurt strongly emphasized on a white matte background, which creates an association of freshness and palatability.

Each illustrations communicates the flavor used in products… The yogurt product involves four flavors… Strawberry, Banana, Coconut and Mango… I made sure to illustrate for different fruit flavors and also environment matching each

The logotype was chosen to be black in order to clearly pop out to the eye and make it easily readable.