Derrick Lin


Agency: Noice Studio
Illustrator: Đôn Đoàn
Location: Vietnam
Project Type: Produced
Client: FoodMap
Product Launch Location: Vietnam
Packaging Contents: Dry Nut
Packaging Substrate / Materials: Plastic
Printing Process: Offset Printing

Nothing makes us happier than a bag of HappyNut!

As a new product line of FoodMap’s specialities, we bring the brand HappyNut to life with bright and joyful packages. The brand identity is to express the nature of high-quality imported nuts.

The logo is designed with a smile symbol to bring happiness as its own name – HappyNut. Meanwhile, the package overall is inspired by three different flavors including Walnut, Almond and Macadamia. Each bag is spotted with a light and elegant nuts pattern in the bold black, red and yellow background to stand out on the shelves.

Take one and go nuts!