Jejamu – Indonesian Traditional Herbal Drink

Posted on

Derrick Lin


Design: Christopher Leondra Widjaja, Felisia Bunneary, Vincensius Dandi Ananta
Location: Indonesia
Project Type: Student Project
School: Multimedia Nusantara University
Tutor: Harry Mores
Packaging Contents: Herbal Drink
Packaging Substrate / Materials: Bamboo, Cardboard, and Wood
Printing Process: Flatbed Printing

Our project purpose is to give Jejamu, a well known Jamu drink brand in Indonesia a new packaging looks so it will attract more people to buy it. Jamu is a traditional Indonesian drink that usually a mixture of herbs. Jamu used as an alternative medicine for fever, sore, or even believed to help diabetic patient. Another purpose of drinking Jamu is to boost your immunity.

The primary packaging is using bamboo in order to participate in the reduction of climate change. We believe that we have to do something before it’s too late to save our earth. That’s why we choose to use bamboo because bamboo is a natural and easily recycled material. The lit for our primary packaging is forming a form of a crown. Why? Because our product only serve the best quality of Jamu that will serve our customer as if they are king or queen. The secondary packaging is designed so that the primary packaging will be the center of attention. When you open the secondary packaging, you will see a positive quotes in the upper part of the inside secondary packaging. We believe that sharing positive energy can be done in many ways including this one. Hopefully, the customer that receive our packaging will be happy and full of positivity.

What’s Unique?
Our packaging use bamboo as the main material because we want to help the earth to fight climate change. Bamboo is a strong material that can last at least 1,5 years with a good care. So the customer can reuse the packaging in various different way like as water bottle, as art material, etc.