Sixi master small point egg tart

Derrick Lin


Location: China
Project Type: Produced
Client: 黄天鹅
Product Launch Location: Global
Packaging Contents: Egg Tart
Packaging Substrate / Materials: Paper

According to an unofficial survey, more than 80% of yellow Swan customers expect to eat food made of yellow swan eggs. Many mothers like to bake with yellow swan eggs, especially egg tarts. We think we can’t wait any longer when we hear everyone’s voice! Finally, the first egg tart made of yellow swan eggs in history came!

A large number of consumers have been investigated. We found that mothers have a common pain: many egg tart on the market are delicious, but there are too many additives, so there is a sweet flavor in the mouth, too sweet and too greasy. It will be a little uncomfortable for the children to eat.

The baking concept of 0 addition from Japan was introduced into China, and the first 0 addition egg tart made of raw edible eggs in China was launched. Only good eggs can make tarts. Eggs are the soul of egg tarts.

What’s Unique?
Enlarge the selling points and convey them more directly and clearly. Color contrast forms brand identity.