Meu Q – Customized Hair Care Products

Derrick Lin


Agency: Taba Hub
Design Director: André Poppovic
Design Director: Giovanni Vannucchi
Senior Graphic Designer: Alexandre Mazini
Senior Graphic Designer: André Senra
Senior Graphic Designer: Marcela Della Rocca
Junior Graphic Design: Giovani Frizzarim
Client Service Executive: Gabriela Franco
Client Service Executive: Samanta Fonseca
Location: Brazil
Project Type: Produced
Client: Meu.Q
Product Launch Location: Brazil
Packaging Contents: Beauty & Health Packaging
Packaging Substrate / Materials: Plastic
Printing Process: UV printer

Meu Q. is an innovative brand that brings a complete line of customizable products to the hair. Considering personal characteristics, goals for each type of hair, and even aesthetic preferences: with Meu Q. you can even choose the fragrance and intensity of the perfume. Meu Q. Customized hair care products.

A Plural, Challenger, Inventive, and Open-Minded brand. My Q is an expression of daily. One that. A secret, away, or a charm that makes me individual. Parentheses + comma: explanation consisting of more than two factors. Practical example: Julia (straight hair, fine, colored, mother, doctor).

Variable data printing is the merging of content from a database that uses the main document template and is printed in electronic format. Roland – UV printer – variable data – Varnish + White. Resolution 1440 dpi – Maximum printing of 33.5cm wide and 31cm. Eco-UV ink.