Design: Socity srl
Project Type: Produced
Client: Salumificio Corbisiero
Product Launch Location: Italy
Packaging Contents: Salami
Packaging Substrate / Materials: Flat cardboard
Printing Process: Pantone gold and Hydro glossy varnish
Corbisiero, the Mugnano del Cardinale company has almost a century of experience in the production of cured meats and has built its success by transforming itself from a seasonal business into a structured company that produces and markets in Italy and Europe also through its e-commerce website. .
A new packaging line
For the company we have designed the packaging of the Gold Line, the selection of some products obtained with selected and strictly Italian meats, destined for large national distribution. In particular, the project was developed around genuine salami, one of the leading products of the salumificio, a reinterpretation of the traditional “salame Mugnano”. An elegant cured meat needs an adequate packaging: we therefore thought of a die-cut case with a window with rounded corners that allows the contents to be glimpsed.
A visual representation of the company and its values
The variants of the genuine with pistachio, lemon and truffle, prompted us to play with colors, creating a line of packaging that will also be a joy for the eyes! And that’s not all, a surprise fifth taste is being approved, guess what? The lettering on the packs, identifying the taste, was created ad hoc: a real font conceived and designed by simulating the sinuous shapes of the salami and which can be used as Corbisiero’s guideline! From the point of view of production, the gold pantone and the glossy Hydro paint have further enhanced the packaging. We can’t wait to see it on supermarket shelves!