La Valletta legumi di Colfiorito

LA VALLETTA

Strategic repositioning

Brand restyling

Primary and secondary packaging

Storytelling

From the heart of the Colfiorito plateau, which has always been designated to legumes cultivation, La Valletta farm has been growing passionately the fruits of this land for three generations. Thanks to this, the farm has established among the best Italian producers. The watchwords of the Cappelletti family are Cappelletti family’s watchwords are ‘simplicity and quality’.

Dispenser interprets the essence of the company with a functional, black and white design which guarantees an effective presentation of the product on the shelf. The windows on the packet take the shape of the beans and brings them to the fore, just like the frame of the Colfiorito farm’s new logo.​​​​​​​​​​​​​​