Focusing on the natural fermentation and charcoal roasting properties of Pu-erh tea, the concept is condensed into:
Yunnan Pu’er, subtropical rainforest, alpine ancient trees, essence of sun and moon. Hand-picked, skillfully stir-fried, kneaded, dried and autoclaved, leaf shells aged.
Utilizing the characteristics of Chinese ideographic hieroglyphs, symbolizing words and graphics representing origin, nature, and craftsmanship can be used as a whole with brand and product conceptual discourse, or presented separately. The packaging material is the natural bamboo shoot shell that is most conducive to the fermentation of Pu’er tea. It breaks the traditional ink printing and adopts the carbonization carving process (reflecting the characteristics of charcoal roasting) to highlight the advantages of the product.