JASCI & MARCHESANI • IL BIOLOGICO PRIMA DEL BIOLOGICO

JASCI & MARCHESANI

ORGANIC BEFORE ORGANIC

STRATEGIC REPOSITIONING / BRAND RESTYLING / PRIMARY AND SECONDARY PACKAGING

THE SCENARIO

The Jasci & Marchesani Family has been running the homonymous winery for almost fifty years, making the definitive choice of organic as far back as 1978. The winery entrusts Dispenser with a brand redevelopment process that aims to emphasize and strengthen the biological dimension in which it operates.

THE INTERVENTION

Dispenser restyles the logo, and the new pack aims to enhance the “et” logogram by placing it at the center of the pack with a die-cut game. The choice of a raw paper coordinated with the capsule is combined with the linearity of the graphics, managing to communicate the brand in the manner imagined by the customer.