AnmeiWo Pure Milk

LionPeng Design Studio


This is a pure milk product for young children. In the current social and educational environment, in order to encourage more parents to respect children’s artistic talents, we have collaborated with young genius painters from multiple milk farming cities in China to create six illustrations about cows: in their hearts, what do cows that give them nutritious milk look like?

So, we used the outer packaging of milk as canvas and mounted it in the form of stamps, with special care adding the creator’s city and name. Boxes of milk are sent to various children and parents in the form of letters. In the end, the design proposition of parents valuing children’s artistic talents was completed.

From the perspective of brand design, Anmewo Company hopes to give a pure and elegant design experience, in line with the concept of pure milk. When displaying products on offline shelves, the artistic texture of the images can easily make parents feel a little moved when selecting products; In the online competition, simple and bright colors create more opportunities for consumers to place orders. A unique advertising method that is more conducive to the brand to fully “care for children’s talents” in marketing promotion. This deeply thought-provoking packaging ultimately achieves the goal of empowering the mother customer base, thereby better empowering the brand itself.