Miseico – Branding & Packaging Design

Elevating Miseico — A Journey of Elegant Design and Sustainable Impact

Miseico, a luxury-niche sustainable skincare and wellness brand, is on a mission to redefine ageing and promote holistic wellness. Founded by Michelle Chan, a certified natural skincare formulator, Miseico is dedicated to empowering women to embrace their years with grace and confidence. With a commitment to purity, quality, and sustainability, the brand offers 100% natural, vegan, and cruelty-free products that deliver visible results.

As part of its brand evolution, Miseico sought to rebrand its business and redesign its brand identity and packaging to align with its values and commitment to sustainability.

Designing with Purpose

Our approach to packaging was clear: make it beautiful, make it sustainable. We removed foils on the boxes, used 100% post-consumer paper, and chose recyclable glass with plastic-free paper labels for the containers.

Our collaboration with Miseico has elevated the brand to new heights. The new identity and packaging reflect Miseico’s commitment to environmental responsibility and enhance the customer’s experience. Michelle Chan praised our attention to detail, saying, “Every nuance was considered, and every design element was meticulously crafted. I am beyond thrilled with the results and would highly recommend her expertise.”